Good marketing of a new Plumbing Company is about minimizing costs and maximizing exposure. You should keep your marketing expenses within budget and do your best to make the most of your budget. Fortunately, there are many ways you can market yourself.
A rule of thumb, the lower the marketing costs, the more time you will need to devote to circulating ads to customers on your own. The more time and effort you spend distributing ads yourself, the lower your costs will be. But, with that being said, the less time you will have to actual plumbing work itself. If you want to market without having to do the leg work yourself, you will need to spend more, so that others can do it for you.
For example, if you market a top quality website created by a professional that is listed on one of the major search engines, your advertising costs may reach close to USD 6,000 a month or more. However, if you place stickers in stairwells and magnets on doors in your neighborhood, your advertising expenses may be only about USD 20 a month. Then there are business cards. Every new company whether it’s plumbing, carpet cleaning or an air conditioner repair business needs a good business card and hand them to everyone. Remember to Market! Market! and Market!
Last but not least, the most important form of Marketing Your New Professional Business is word of mouth. Treat every job likes it’s your very first one; one your very first day in business and you will have a very bright future. Remember it takes a while to build up a good customer base, but success is what you make of it.
